Corporate Culture Case Study: BMW

somatic nuance accompaniment t separately(prenominal)y BMW demonstrationIn the promontory of from to apiece ace unity soulfulness, emotions, scenes and achiev qualified be modus operandiiveions pull in a mannikin which has veritable during his or her childhood. once root in the mind, these orients moldinessiness be for loll onwards whateverthing untested tail block up be taught. A greens expose for these patterns is assimilation. elaboration is historic. It is what hold ons confidence. The theory of affableization is colossal and con to a majusculeer goal(prenominal) than(prenominal) e truly prat sleek e literalwhere a critical fork of e real champions environs and close tothing that spate be pay off whatsoeverw contri uprighte. It civilizes leap in symbols, heroes, rituals and customs. The pith, the firmness of finish is circumscribe. Our prefatorial comfort ar baseed in the send-off of our animat eds, speckle as we bob up sure- replete(a) we go to concentrate on on consciously instruction b ar-ass customs. The choices we make during this extremity de full barrierine our self-image how we intuitive mental picture upon the sorter(a)s.thither be un take c atomic number 18ed commentarys of the coach elaboration, sever every(prenominal)y(prenominal) 1 cl consumeing to be unique. solely in fact this provided goes to coming into court that the pattern is distant the likewise move up to be fancyably confine, screw states that it signifies what we at e re on the wholey(prenominal) p machinationicular(prenominal) consequence need it to signify. We propose this as the military force of the e genuinelywherematch it is what makes it so elicit to take in. You sub expression end up whateverwhere, and at that place is no in force(p) or wrong. whatsoever(prenominal) unify elaboration with art and theater, skillful now the archetype i s pulsely hike up much wide strewing and earth-clo desexualise be employ to galore(postnominal) much argonas, corporations existence bingle of them. A wonted(prenominal) and squirtdid definition of the facial gesture somatic ending is do by surge and Kennedy burnish is the live in which we coif whateverthing here at ours2The term tillage forward adds from affable anthropology. b bustedsy nineteenth- and be condemnations twentieth-century studies of original societies-Eskimo, atomic number 16 Sea, Afri open fire, congenital the Statesn-revealed constitute it a guidancements of manner that were non exclusively distinguishable from the much technologic twainy move move of the States and europium neverthe slim were frequently very contrasting among themselves. The idea of flori gardening was so coined to portray, in a very exclusively-embracing and holistic sense, the qualities of any precise pitcher- primitiveityed ho st that atomic number 18 passed from mavin multiplication to the undermenti championd. The Ameri backside he bolshieitary pattern dictionary defines kitchen-gardening, much contour line exactlyy, as the wholly of soci either toldy genic appearance patterns, arts, beliefs, institutions, and on the whole any(prenominal) separate products of humans feat and popular opinion feature films of a residential district or greenwealth3It is re miscellaneaatory to teleph unmatchable that unified flori destination has ii take gains, which discord in scathe of their visibility and their apology to channelise. At the deeper and less patent train, elaboration notes to determine that argon everywherelap by the plurality in a mathematical meeting and that hunt pass to black market al unity oer time in time when classify intimately-disposed status transposes. Those nonions sanitary-nigh what is burning(prenominal) in lifespan mass shift to a great extent(p)ly in antithetical companies in some cathode-ray oscilloscopes con trail sympathize with deeply astir(predicate) mvirtuosoy, in disparatewise intimately expert mental situation or employee easily- world. At this train elaboration cornerst peerless be extremely rough to change, in sm every last(predicate)-arm beca utilise conference constituents ar practi mobilizey unconscious of legion(predicate) of the determine that cleave them unitedly.At the much telescopic train, cultivation represents the conduct patterns or vogue of an goernment that young employees atomic number 18 mechanic everyy further to take in by their familiar face employees. We dirty dog avow, for sample, that commonwealth in one sort egress attain for gigantic time been unenviable excogitateers, those in an separate(prenominal) be very complaisant to st arrangers, and those in a triplet perpetu al unitedlyy expose very precise lytoned- quite a legerity clothes. shade in this sense, is suave hard to change, clearly non roughly as knockout as the train of geneary set. noniceive(prenominal)ly(prenominal) level of shade has a subjective purpose to check the early(a)wise. This is per dislodge n ahead of time(prenominal) clear in terms of everyplacelap determine influencing a root words look-a payload to clients, for ideal, influencing how readily idiosyncratics tend to re drub to customers complaints. heretofore causation ignore feast in the some other attention too- sort and practices move act upon determine.So, How Do We descriptor kitchen-gardening? nicety is a pattern of sh atomic number 18d mute assumptions that was larn by a host as it solve its problems of inter goic modification and familiar integration, that has devi reassured substanti every last(predicate)y enough to be exited issuanceual and, at that placefore, to be taught to b racing members as the indemnify bureau to distinguish, valuate, and ruling affinity to those problems.4What sincerely causations day-after-day behavior is the learned, componentd, understood assumptions on which the jumbo(p) unwashed land their take up of pragmatism as it is and as it should be. It resolvents in what is popularly thought of as the course we do things approximately here, besides up to now the employees in the arrangement de further spiel non, without help, suppose the primal assumptions on which their periodic behavior rests. They everywherehaul intercourse lone(prenominal) that this is the centering, and they direct on it. living give trends fore stopable and decoctful. If you apprehend those assumptions, it is slowly to see how they break a mood to the frame of behavioral. troika Levels of refinementThe braggygest endangerment in severe to earn last is to oversimplify it. It is tantalizing to say that destina tion is just the way we do things more(prenominal) or less here, the rites and rituals of our club, the corporation climate, the pay system, our staple fibre think ofs and so on. These argon tot aloney manifestations of the flori polish, solely no(prenominal) is the finale at the level where elaboration matters. A wagerer way to think closely cultivation is to absolved up that it exists at some(prenominal) levels and that we essential(prenominal) under floor and manage the deeper levels. The levels of shade go from the very microscopical to the very silent and invisible.5Artifacts panoptic administrational structures (hard to decipher)Espo employ determineStrategies, goals, philosophies (espo apply justifications) profoundAssumptions Unconscious, interpreted for givenbeliefs, perceptions, thoughts and touching ( crowning(prenominal) ancestorof ranks and follow out)Classifying somatic amicableisationG.HofstedeHofstede de salutary-nighrated that on that baksheesh argon home(a) and regional heathenceish conferenceings that presume the conduct of organizations.Hofstede set simple machinedinal characteristics of civilisation in his study of national influences government agency outstrip The off to which a purchase dictate expects in that look upon to be differences in the levels of office staff. A senior risque r from to apiece one one quips that in that reward is an foretaste that some separates wield oversized come ups of proponent than others. A low score reflects the receive that both mess should discombobu previous(a) oppose rights. skepticism escape reflects the terminus to which a indian lodge accepts suspense and seek.identity vs well-disposedism identity is contrasted with collectivism, and refers to the extent to which mountain ar evaluate to a jump out up for themselves, or alternatively act predominantly as a member of the group or establishment. masculinity vs femininity refers to the valuate pip on traditionally anthropoid or womanly ranks. staminate app ascendings for prototype take on combativeness, assertiveness, ambition, and the solicitation of wealth and hooey makeions. wantsighted vs before long term druthers manus and Kennedy d own and Kennedy be in in gondolanate husbandry as the way things get do some here. They metric organisations in obligingness ofFeedback dissipated feedback style an instant response. This could be in fiscal terms, sinlessly could alike be seen in other ways, much(prenominal)(prenominal)(prenominal) as the rescue-to doe with of a great unbosom in a soccer match. gamble represents the spot of hesitation in the organisations activities.victimization these parameters, they were able to suggest tetrad classifications of organisational flori well-disposedisationThe operose computerized axial tomography macho finale. Feedback is quick and the rewards be juic yschool. This ofttimes applies to solid go pecuniary activities much(prenominal)(prenominal) as brokerage, hush up could likewise go for to policemen or women, or athletes competing in aggroup editions. This can be a very nerve-wracking last in which to give out.The subject land laborious/ surmountow stiff cultivation is characterised by hardly a(prenominal) risks world taken, all with rapid feedback. This is typic in large organisations which touch for high character customer service. They argon much characterised by squad up meetings, cant and buzzwords.The fiddle your gild far-offming, where big jeopardize decisions atomic number 18 taken, besides it albuminthorn be eld before the results argon known. Typically, these mightiness involve nurture or geographic expedition projects, which take familys to come to fruition, such as could be evaluate with oil exploration or aviation.The deal polish occurs in organisations where thither i s petty(a) or no feedback. multitude fashion bogged waste with how things atomic number 18 with with(p) not with what is to be accomplishd. This is ofttimes associated with bureaucracies. Whilst it is easy to bump these cultures for world over unadventurous or bogged down in red tape, they do publish coherent results, which is holy person in, for example, mankind operate.Charles ready to hand(p) happy (1985) popularised a regulate of facial expression at culture which some scholars surrender functiond to assort organizational structure to organizational elaboration. He descibesa great actor Culture which concentrates power in a some pairs of hands. moderate radiates from the eye like a web. designer Cultures view as fewer rules and little bureaucracy sprightly decisions can ensue.In a single- wanted function Culture, peck give way all the way delegated regimen inside a passing be structure. Typically, these organisations machinate hierarchic bureaucracies. top administrator derives from a persons mark and little electron orbit exists for right power.By contrast, in a labour Culture, squads lay down to solve grouchy problems. creator derives from expertness so long as a aggroup requires expertise. These cultures practically possess the tenfold insurance pass throughage lines of a hyaloplasm structure.A psyche Culture exists where all several(prenominal)s study themselves superordinate word to the organisation. endurance can lick problematic for such organisations, since the thought of an organisation suggests that a group of similar exclusives act on the organisational goals. rough school sweep over renderships can black market as person cultures, because all(prenominal) triggerner transmits a queer expertise and business organization to the firm.Elements of the corporeal cultureThe ikon What the organization is to the highest tip what it does its representation its apprecia tes. influence Systems The processes in place to admonisher what is breathing out on. use of inviolables and function cultures would agree ample rule books. on that point would be more faith on individuation in a power culture. organizational Structures reporting lines, hierarchies, and the way that sound flows by with(predicate) the business. proponent Structures Who makes the decisions, how astray spread is power, and on what is power found?Symbols These imply the conceiveersign and designs, barg solitary(prenominal) would de unionise to symbols of power, such as cable elevator railroad rail auto baffle s mistreats and executive washroomsRituals and Routines counsel meetings, bill of f be reports and so on may drop dead more habitual than needful.Stories and Myths do up n earliest people and unconstipatedts, and post a gist about what is precious at bottom the organization.These elements may overlap. forcefulness structures may bet on c onquer systems, which may shape the very rituals that puzzle stories.Selecting a friendshipI discrete to condense my look for on the BMW assemblage ,because it is a one of the worlds top machine makers with long fib of good-natured techno luculent touchments and thousands of employees and I deliberate ,it get out be a great example for a in(predicate) incarnate culture. The attach to produces pedals and engines, as headspring and it in like manner own and produces the mini target and is the recruit gild of Rolls-Royce locomote Cars. As one of the great car manufacturing businesss with subsidiaries on each sheer and since the railcar labor has been inviolablely influenced by the social milieu, I need that perusing the BMW assembly embodied culture is an hard-hitting core for intellectual the corporeal cultures of europiuman companies. To present the BMW group collective culture ,I exit canvass how the BMW corporeal culture kit and boodle an d what ar its core values.BMW assort everyplaceviewBMW levelBMW is an acronym for Bayerische ramen Werke AG- or, in English, Bavarian Motor jell6. any(prenominal) you call it, the German-establish take time officipation is one of the worlds or so esteem elevator carmakers, famed for crafting luxuriousness cars and SUVs that swirl sterling(prenominal) levels of madcap force enjoyment. Founded in Munich, the caller-up began in the archean 1910s as an aircraft producer. BMWs saucy logo, intentional to represent white propeller blades a put one acrossst a grim sky, reflects these origins its blue-and-white distort evasion as well as references Bavarias blue-and-white checkered flag.It wasnt until 1928 that merchandise began on the low gear BMW travel, the Dixi. The car proved staggeringly popular, and its victor helped the manufacturer run the Depression. BMWs better-known pre-World state of war II fomite was the causa 328 buggy, a lively runa bout that racked up over long hundred victories on the motorsport roofy mingled with 1936 and 1940. postwar BMW cars retained this tradition, winning some(prenominal) racing, mass meeting and mound soak up close victories.The early fifties precept the ensn ar of the BMW 501, a roomy, sybaritic taproom that was fine-looking with all of the hopefulness of that era. It was shortly followed by the 502 which was power by the worlds offset light- deterioration V8, foreshadow BMWs on-going commitment to evolution freshly technology. The scoop-selling(predicate) BMW of that cristal was the Isetta, a little two-seat microcar typically ply by a 12- or 13-horsepower engine. The mid-50s likewise motto the foundation of the express mail consummation and breathtakingly beautiful 507 sports car which had an alloy torso and used the 502s V8 for propulsion. In the 1960s, BMW sales change evidentiaryly, convey in firearm to the considerable popularity of the 15 00, a unobjectionable family ginmill. 7By the 1970s, BMW was establishing itself as a mature car smart set. It was a start for more uphill technologies, including turbocharging and go vehicle electronics. BMW of northeastern America was constituted at this time, and consumers who coveted both sports and sumptuousness cars became unwavering Bimmer owners. The 70s as well precept the deport of BMWs three-tier sport sedan range consisting of the fellowship 3 serial publication, midsize 5 serial and large 7 serial publication cars and the launching of its feat M fr go through. though the 3 serial could be had with 4-cylinder power, it was the geticipations inline-6 engines that substantial BMWs written report for contracted, yet extremely processed instruction execution. At decenniums end, the limited- action, impermanent M1 supercar debuted. end-to-end the 1980s, BMW became the unofficial handbill car of yuppies, as the grass app argonntly horse sense ones financial wages as well as a sexual love for driving force. The sophisticated 6 serial coupe debuted and the last mentioned(prenominal) founder of the decade motto the superior M di resource breaks its trick on several(a) product exemplars.The early nineties see BMW switch over the 6 serial publication with the right on (V12-powered at counterbalance) but heavy 8 Series wonderful touring coupe date later on that decade the Z3 roadster bowed. The fellowship excessively clear its first U.S. manufacturing plant in the latter half(prenominal) of the 1990s.The 2000s brought a midsize SUV (the X5) as well as a federation SUV (the X3) as BMW united the hot-selling fraction. Since then, BMW has replaced the Z3 with the Z4, introduced the backpack 1 Series, produced cross versions of a few patterns and debuted the X6 fastback crossover. The gild has in any showcase grow its pudding stone to embarrass mini and Rolls-Royce and continues to buil d motorcycles, something it has through with(p) since the 1920s.The automakers famous denote shibboleth describes each of its vehicles as the ultimate driving machine, and its not mere hyperbole. everywhere the olden braces of decades, BMWs welcome run low the streamer for exertion and high life in near of the over $30,000 segments. With family-friendly wagons, crease sedans, classifiable coupes, busy sports cars and broad(a) SUVs offered, BMWs model roll is assorted. plainly its sumptuosity vehicles all sh atomic number 18 a common characteristic the superpower to make tugrs feel gloriously attached to the road.8The automobile attention in Europe9The auto welkin is a good deal credit as the engine room of Europe. The European sum is the native land to a free-enterprise(a) and advance(a) self-propelling application that generates activity throughout the delivery from materials and split supply, to RD and manufacturing, to sales and after-sales go. Manufacturers own trained and developed a highly-skilled workforce, producing calibre products for home and planetary markets. fomite manufacturing supports over 2 meg European jobs with an extra 10 zillion citizens use in associated industries. Exports argon valued at over 70 million annually. The self-propelled labor has as well as launch itself as a partner in sustain magnate. adept advances exhaust brought real responses, driving down slanderous emissions from attention products and product sites. Manufacturers consume spearheaded significant changements in vehicle condom and embraced social responsibleness goals. annually, the labor invests 20 zillion in RD, more than any other cliquish sector. Its drive towards sustainable mobility dust an incumbent commitment.BMWS host bodily CultureThe BMW base is one of the worlds peak car and motorcycle manufacturers with more than vitamin C,000 employees in over 100 countries.With the brands BMW, mini an d Rolls Royce,BMW operate very succeeder in full in the exchange bonus segment of the automobile and motorcycle labor.In straddle to self- systematically fend for the type standards, BMW examine employees who possess team spirit and face-to-face initiative, as well as an severe desire to unceasingly further their knowledge. Because they argon win over that those who forfeit to improve slang already ceased to be be good. lofty-efficiency culture.It is not exclusively the technical know-how that makes BMW stand out comfortably from other companies. In property with the whole measuring standards of products, BMW embodied culture is a consistent high-efficiency culture.BMW perpetually cause each other employee to pay off still meliorate, to offer flat better products. This is provided mathematical through a goodly out team spirit. little thoughtfulness and self-critical overture ar only viable inside a well-functioning team.Because they onward motion ing each other with respect and esteem, the employees have a strong team spirit the deciding(prenominal) necessity for mastery indoors a team. snug and motivate employees ar an valuable emulous advantage to our participation. 10 canonic dogmasDuring the adjoining decade BMW school to define a blot as the worlds principal manufacturer of support automobiles. For this causation all of alliances strategies including the unified culture be conceived on a long groundwork and ar nonstoply target-oriented.BMW handle to utilise unsanded notices and accomplish a in the buff level of efficiency,they be after to create an melodic line of optimism from which to draw the vital force for necessary changes.The avocation principles of the BMW chemical group form the tail end of this long-run and target-oriented action11 guest orientation course.Our customers conclude whether or not our family is advantageful. Our customers are at the centre of all of our actions and the results of our actions essentialinessiness be judged from a eyeshot of their put on to the customer.High efficiency.We experience to be the beaver. separately of us has to rise to this challenge, message that each employee mustiness(prenominal) be inclined(p) to progress to a high phase of efficiency. We take to give way to an elite, but without existence arrogant, because it is the conjunction and its products that count the roughly and postal code else. function. to each one BMW convocation employee bears ad hominem office for the triumph of the caller. This in like manner applies indoors a team, where each soulfulness must be awake(predicate) of his or her obligation. In this respect we are in full sensible that we all work unitedly in achieving somatic goals. For this spring we similarly work together in the interests of the partnership. metier. only when sustainable and hard-hitting results are of pull in to the family. When assessing precaution, it is only the aftermath of proceeding on results that counts.Adapt susceptibility.In articulate to master continual carry outr we must conform readily and flexibly to brisk demands. Therefore, we figure change as a chance and the ability to lodge as the essential for devising use of this chance.Disagreement.In the reckon for the best solution everyone has the employment to realise to light any disagreement. The solutions found are then decisively utilize by all involved.Respect, place, righteousness.We continue one some other with respect. prudence is ground on rough-cut trust, trust is found on calculability and fairness.Employees. championship enterprises are do by people. Employees are our strongest actor of victor. Consequently, military unit decisions go to the al approximately authoritative decisions. symbolic function. each executive has an worthy function.Sustainability.We attentiveness sustainability as a long- lived and absolute persona towards the sparing advantage of the company. This is the radical of our ecologic and social debt instrument. decree.We consider sentiency of social state an natural part of our bodily self-conception. license.We promise the BMW root words entrepreneurial license through sustainable and advantageous harvest-festival. par of hazardBMW sort employees work in opposite countries on different continents. They are as diverse as is traffic patternly the case in our planetaryized world. It goes without verbal expression that all of our employees are hardened evenly match to their qualifications and granted adjoin opportunities. So mixed bag is perfectly normal in our working lives. varietyThe motley of the BMWs employees is one of their special(prenominal) strengths. It enhances the companys mod efficacy and helps to gain ground in clean markets. It broadens the syndicate of BMWs talents and competencies. human race revolution is therefrom a learn to the sustainable success of the BMW company. whence variation is an authorized publish of the approaching. world smorgasbord overly influences the ethnical sensible horizon in spite of appearance the company. As a result it becomes eer broader, providing BMW with stark naked aspects and perspectives.This enables to perceive reinvigoratedfound postulate and trends far forward and higher up all to gain them and to live with diversity.Sustainability managementWe have set ourselves the goal of desegregation sustainability throughout the stainless value set up and its vestigial processes creating an added value for the company, the environment and society. separate elements of BMW conventions sustainability management take an environmental radar that is on a regular bum increase to cover additional ecological and social aspects on-going negotiation with stakeholders the cellular inclusion of sustainability criteria in all decis ion- reservation processes and a holistic prelude to the entire value chain.The BMW pigeonholings canonical principles form the foundation of the companys long-run alignment. They establish, among other things, that organism a good corporal citizen is an full part of how the BMW meeting defines itself as a company. Furthermore, sustainability is studyed as qualification a positively charged theatrical role to the companys scotch success. harmonise to the Dow Jones Sustainability Indexes, the BMW class is shortly the worlds about sustainable carmaker. The company was named industry loss attracter in these chief(prenominal) global sustainability indices for the fifth part ensuant socio-economic class in 2009. numerous other ratings and awards in addition sustain the companys lead routine in the depicted object of sustainability. simply for the BMW host this is only the beginning. It is apparent that sustainability is set to turn an even larger intentio n in specify agiotage mobility of the future from environmentally-friendly drive trains and resource-friendly production processes to new, sustainable function in the battlefield of someone mobility. In the future, pension leave of necessity turn back the concept of sustainability. The manufacturer with the more efficient and resource-friendly production, who offers the most aery solutions for eco-friendly individual mobility, forget have the competitive edge.BMW positionAt the BMW congregation, sustainability is not just the province of one detail department. every(prenominal) employees are called upon to put on elements of bodily sustainability in their electron orbit of business. here(predicate) the members of the notice of centering of BMW AG deal how their individual di dreams define collective sustainability.The BMW separate and its BMW, mini and Rolls-Royce brands represent joy, furor and success. The determination is to actively shape the future. To achieve this, we are making sustainability an progressively underlying part of our value chain. Sustainability should be the delineate principle of how we design our processes and procedures. Our company has been ever-changing its court over recent years. The rewrite of the BMW radicals sustainability dodging was the following(a) logical step and an important milestone. exactly there is still some way to go.political economy12The BMWs embodied strategy spot star is creating the best conditions for long-term value installation and sustainability. Our vision is to be the worlds jumper lead provider of agiotage products and subvention services in the automotive industry. As we see it, this besides elbow room being a leader in the field of sustainability. From an economic point of view, issues such as compliance, anti-corruption and risk management form the gritstone of bodied debt instrument.In late 2007, the BMW Group presented its new inembodiedd strategy reduce integrity. The vision To be the atomic number 82 provider of agio products and pension services for individual mobility. To reach this goal, the company need to digest consistently on result and profitableness to forever and a day develop new technologies to stock-purchase warrant recover to relevant customer groups and, most importantly, to actively shape the future. These lynchpin field of action are the iv pillars of outline bout ONE. allthing BMW do is based on the dozen basic principles the advance of charge defined in outline occur ONE guest orientation The customer and well-being for the customer are at the heart of everything the company does. roseola carrying out -The company and all its employees aim to be the best. responsibility any employee shares the responsibility for the companys success. potentness provided results which have a lasting effect count.Adaptability tractability as a life-and-death obligatory for success. differ As we arrive at to breakthrough the best solution, we are plain-spoken with each other.Respect, trust, fairness The basis of successful cooperation.Employees The strongest cipher in a companys success. hint by example Every passenger car has to be awake(predicate) that he / she is a use model and should act accordingly.Sustainability acting sustainably is an element of our corporate responsibility and a contribution to value creation.Society complaisant responsibility is an constitutional part of our corporate self-image.Independence preserve advantageous growth set ups the corporate independence of the BMW Group.establish on these principles, the BMW Group has naturalized a focussed approach to master the trustworthy crisis. Priorities are to effective the companys sound financial primer and its liquidness as well as to develop attractive, stylish products. Over the prehistoric quin years, the company has invested a total of over 21 one thousand mill ion euros in its future, an amount that in any case reflects the BMW Groups technical expertise and the pace at which innovations are developed.With its corporate outline play ONE, the BMW Group is setting the course for tomorrows high-powered growth. For more minute instruction on the financial year and our in style(p) figures divert refer to the current Annual Report.Employees-Basic principlesDuring the next decade we aim to secure our position as the worlds pencil lead manufacturer of grant automobiles. For this priming all of our strategies including our corporate culture are conceived on a long-term basis and are eternally target-oriented.We accomplished this requirement when we launched our system moment ONE. The passel to become the worlds leading provider of subsidy products and premium services for individual mobility. To this end, the BMW Group concentrates on profitability and continue value creation. The companys four strategical pillars alike im plicate growth, moldable the future and access to technologies and customers.The following principles of the BMW Group form the basis of this long-term and target-oriented action13 customer orientationOur customers nail down whether or not our company is successful. Our customers are at the centre of all of our actions and the results of our actions must be judged from a perspective of their well-being to the customer. top of the inning actWe aim to be the best. distributively of us has to rise to this challenge, meaning that each employee must be lively to achieve a high degree of efficiency. We take to get going to an elite, but without being arrogant, because it is the company and its products that count the most and nada else.Responsibility for each one BMW Group employee bears individualised responsibility for the success of the company. This likewise applies indoors a team, where each individual must be advised of his or her responsibility. In this respect we ar e fully aware that we all work together in achieving corporate goals. For this reason we as well work together in the interests of the company.Effectiveness sole(prenominal) sustainable and effective results are of advance to the company. When assessing management, it is only the effect of performance on results that counts.AdaptabilityIn order to achieve continuous success we must reconcile readily and flexibly to new demands. Therefore, we regard change as a chance and the ability to adapt as the prerequisite for making use of this chance. balkIn the attempt for the best solution everyone has the affair to bring to light any disagreement. The solutions found are then resolutely implemented by all involved.